Employee Engagement Internal Talent Marketplace Talent Management

What are the new trends in recruitment?

With the spontaneous change in the dynamic corporate scenario, the recruitment landscape has also been changing drastically with technology making inroads like never before. Artificial intelligence (AI), as expected is proving to be the new industry favorite for recruitment and is gradually becoming a must-have for all businesses irrespective of their size. Needless to say that AI has been covering all the sub-spaces too, be it employee engagement, . Let’s take a look at the top AI trends transforming the recruitment scenes across the globe.

Recruitment marketing software

The transition of recruitment strategy from advertising to marketing has paved the way for many marketing software to come to the forefront and grab industry attention. The recruitment marketing software focuses on the two most critical elements of a recruitment strategy by creating an engaging and intriguing job ad content and thereby help in building the employer brand. The premise of the recruitment marketing software is that it converts typical mundane job ad content into something more interesting engaging and enticing.

Predictive Analytics

Analytics assist an employer in analyzing current workers and top performers and predict which candidates have the potential to translate into high performing employees. Employers can move beyond basic measures such as time-to-fill and cost per-hire and review more advanced data. Predictive analytics also helps to identify which hiring sources provide the best results and can measure the effectiveness of diversity hiring efforts, though at a cost.

Automated candidate Sourcing

Finding talent starts with potential candidates’ sourcing and building a pipeline. But even if you know where to find those potential candidates, this can be quite a challenging and time-consuming task. The recent development in AI, however, enable the recruiters to automate their sourcing process and extend their reach at the same time. The sourcing automation technology is also able to send personalized messages to candidates in the pipeline to keep them engaged. Some of the advancement also allow for inter-organisational recruitment but that is something we will discuss in details later.

Candidate Matching

Another intriguing use of AI in recruitment can be found in the candidate matching part of the process. Here too, a shift towards customized candidate experience is being witnessed. Employee learning and development (l&D) is a good example of this. L&D programs are becoming more and more customized to the needs of individual employees. Several AI platforms are being developed for employee engagement so as to formulate a better employee retention strategy. AI is also being used to optimize the prospect of experience, which means trying to understand what jobs and type of content your prospects are interested in. This is done by a careful analysis of the data available on the internet, the big data so to speak to produce a system generated list of skill-sets required.

What is the best way to recruit employees?

A good recruitment strategy encompasses a plan of action to successfully identify, recruit, and hire high-quality candidates. Given below are some of the best practices for recruiting candidates.

Treat candidates like customers.

It is important to make the potential candidates feel that you are as excited about getting to know them as they are about being considered for the role. So it is advisable to treat interviewees the same way as you would treat your customers. Whether it’s a phone call, video conference, or in-person meeting, always be sure to show up on time. When a candidate arrives for an in-person interview, make them feel as comfortable and welcome as possible.

Use social media

Social media is a fantastic recruitment tool. Social recruiting allows you to share job postings with your entire network and encourages a two-way conversation. By sharing photos and videos from company events or day to day office life, you give potential applicants a glimpse of your company culture and thereby entice them to apply for different roles in the company.

Consider past candidates

Often when you hire for a position, there are few talented candidates that end up not making the cut due to timing or other external factors. When you are recruiting for a similar position, consider re-visiting the resume of the past applicants. These candidates are already familiar with your company and may have picked up new skills and experience since you last spoke.

Implement an employee referral program

Great people usually make a habit of surrounding themselves with other highly capable professionals. While many employees are probably already sharing open roles with qualified contacts in their networks, a well-developed employee referral program can boost this behavior even more. By providing incentives for referrals with bonuses and contests, you can create excitement and further motivate the workforce to bring out their best talent they know into your organization.


Now, while we have mentioned about approaching past candidates, there was something we deliberately missed out on. How about approaching your existing work-force and asking them about their willingness to switch roles.

We know that this is a thought which usually does not cross the mind but it definitely is worth a thought? Believe us not, well, the insights say so! Check them out on and let us know when can we grab a cup of coffee for you!

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