Employee Engagement Talent Management The AI-HR Scenario

Big Data In Recruitment – How It’s Changing The Recruitment Scenario


Big data in recruitment can help in one of the crucial and cumbersome work for any organization i.e; hiring and recruitment. Even after having so many ways and tools to hire an employee like publishing in the newspaper or billboards, publishing vacancies on the internet. You may wonder why it is still a humongous task. This is because, with these methods or ways, it is challenging to choose the right candidate with the set of skills required by the company for that position. Even with the quality human resource and recruitment team, it is still difficult to select the perfect candidate from the list of many 10,000s sometimes even lacs. With technological advancements, increasing job complexities, different skillsets giving way to a rapid expansion of candidate diversity and job databases. In this regard, big data can be a handy tool. 

Big Data In Recruitment

Big data in recruitment will help in analyzing the candidate’s profile and figure out the ones that are matching the most with the skills required by the company. This will help them save their recruitment cost in the future as they will not need anyone to be hired for that specific post. Big data has had a tremendous impact on sectors like healthcare, manufacturing, banking, etc. the organizations are trying to make the use of big data tools in many areas of business. One such area where it is quite impactful is the recruitment and hiring sector. 

Big data in recruitment makes the process of identifying and screening the best-fit candidates quickly out of so many profiles. It aims at providing the candidate that best matches the job profile. Big data helps in heaving out different personality aspects of the candidate through various recruitment channels like a resume, Facebook, Linkedin and Twitter. This will help the recruiters in finding out the best possible candidate befitting the role. It not only helps the recruiters but also changes the outlook of the candidates to search for a job. Big data has changed the job market significantly. Below are listed some of the ways as to how big data will be the next big thing for the job market.

1. The first thing that a recruiter looks for is the resume of the candidate. It is therefore essential that the resume should be attractive and build in such a manner that grabs the attention of the recruiter immediately. This can be done by knowing and understanding the needs of the employer and changing your resume as per their requirements. Big data can help the candidates gather information and data about the company, its working culture, turnover, company policies, etc. this will help the candidate in improving their search and building their resume as per the needs.

2. In an ever-increasing competitive world, employers are in a rush to employ the best candidate for their firm. This process involves selecting and screening a lot of applications that waste a lot of time. Big data can help in saving the time of the recruiter and use that time to do other works of the organization. Artificial intelligence and machine matching can help in processing the data quickly and efficiently. 

3. From the candidate’s perspective, big data is quite helpful as it will help to gather information about the targeted company. The companies generally mention all their details like the working culture, brief of employees working and have worked, management policies,  health, and medical policies, etc. This helps the candidate to understand the internal policies of the company and decide whether they are suitable for the company or not. The candidate will be prevented from choosing the wrong profile and company. It promotes transparency in the company.

4. Big data in recruitment can be used to set and evaluate hiring goals. The employer can use analytical tools to understand and analyse the candidate’s personality and traits which will help them in making wrong decisions while hiring. With the use of big data, the recruiters can hire the right candidate matching the job profile. This way out of so many applications, they will segregate applicants not fit for the role. This makes the hiring process easy and effective.

One of the leading examples of big data use is the video interview platform, Talview. This platform uses the data gathered from the interview and assessment to identify and chalk out the best talent for the organisation. It also provides correct information about the candidates and matches their profile with the top recruiters. It can retain up to 1,00,000 times more data than the online portals or resumes.

Similarly, at Qbikel, we help create an internal talent marketplace whereby AI (a step above BigData) helps recruiters find the best candidates within their organisation itself. Not only does this help in increased employee retention but also cuts the cost down by roughly 70%.


We feel that Big data is one of the tools that will be used by most of the organizations in the future to come. It is a useful tool for talent acquisition and retention. Recruitment is one of the most delicate areas to be focused on by an organization and Big data will prove to be an important business strategy of the future which will make the process of recruitment easier and streamlined while also opening up multiple avenues for cost-cutting and efficiency management too.

See Also: Major Challenges Faced By Human Resource Teams

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